22,12,14(ANE):Indian cricket icon Sachin Tendulkar, who is the all-time leading run-getter in World Cup history, was named the event's ambassador for the second successive edition.
"The International Cricket Council today announced Sachin Tendulkar as the World Cup 2015 Ambassador. It will be the second successive time that the India maestro will be the Ambassador of ICC's pinnacle tournament, after he fulfilled the role in the previous event in 2011," the ICC said in a statement in Dubai on Monday.
In his role as ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is the third biggest sporting event in the world and will take place in Australia and New Zealand from 14th February to 29th March.
Tendulkar retired from international cricket last year after representing India in 200 Tests, 463 One-Dayers and one Twenty20 International.
In a career spanning 24 years, the 41-year-old scored a total of 34,357 international runs and 100 centuries.
Tendulkar added the missing World Cup title to his long list of achievements in his sixth attempt in 2011. He is the all-time leading run-getter in World Cup history with 2,278 runs